Art of Selling Movies

Released on by John McElwee
preview-18

  • Art of Selling Movies Book Detail

  • Author : John McElwee
  • Release Date : 2017-02-20
  • Publisher : Paladin Communications
  • Genre : Performing Arts
  • Pages : 887
  • ISBN 13 : 0998376345
  • File Size : 45,45 MB
DOWNLOAD BOOK

Art of Selling Movies by John McElwee PDF Summary

Book Description: Presenting 60 years of newspaper advertising for motion pictures great and small, this book features ads created by Hollywood and adapted by local and regional exhibitors that motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, the book dissects the psyche of the American movie-going public and the advertisers seeking to push just the right buttons.

Disclaimer: www.yourbookbest.com does not own Art of Selling Movies books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.