The Brains Behind Great Ad Campaigns

Released on by Margo Berman
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  • The Brains Behind Great Ad Campaigns Book Detail

  • Author : Margo Berman
  • Release Date : 2009
  • Publisher : Rowman & Littlefield
  • Genre : Business & Economics
  • Pages : 256
  • ISBN 13 : 9780742555518
  • File Size : 21,21 MB
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The Brains Behind Great Ad Campaigns by Margo Berman PDF Summary

Book Description: Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.

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