Good Food, Great Business

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  • Good Food, Great Business Book Detail

  • Author : Susie Wyshak
  • Release Date : 2014-11-18
  • Publisher : Chronicle Books
  • Genre : Business & Economics
  • Pages : 0
  • ISBN 13 : 9781452107080
  • File Size : 9,9 MB

Good Food, Great Business by Susie Wyshak PDF Summary

Book Description: For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.

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The business of food and drink is for better and worse the business of our nation and our planet, and to most consumers how it works remains largely a mystery.