The Business of Sport Management

Released on by John G. Beech
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  • The Business of Sport Management Book Detail

  • Author : John G. Beech
  • Release Date : 2013-01-01
  • Publisher : Financial Times/Prentice Hall
  • Genre : Business & Economics
  • Pages : 592
  • ISBN 13 : 9780273721338
  • File Size : 76,76 MB
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The Business of Sport Management by John G. Beech PDF Summary

Book Description: This book is ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in UK, Europe and Australia it is also of great interest to practitioners working in sport businesses. Blending both theory and practice The Business of Sports Management looks at the distinctive context of sport organisations. It then looks at management theories and practice within the functional areas such as finance, human resource management and marketing. Finally it considers contemporary issues of importance such as sponsorship and endorsement, risk management and the media.

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