The Business Plan Workbook

Released on by Colin Barrow
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  • The Business Plan Workbook Book Detail

  • Author : Colin Barrow
  • Release Date : 2018-02-03
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Pages : 377
  • ISBN 13 : 0749481803
  • File Size : 41,41 MB
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The Business Plan Workbook by Colin Barrow PDF Summary

Book Description: One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance. This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising. With a range of fresh case studies including BrewDog, Chilango and Honest Burgers, this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning.

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The Business Plan Workbook

The Business Plan Workbook

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One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failu

The Business Plan Workbook

The Business Plan Workbook

File Size : 65,65 MB
Total View : 6437 Views
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Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan

The Complete Book of Business Plans

The Complete Book of Business Plans

File Size : 25,25 MB
Total View : 9597 Views
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Readers have turned to The Complete Book of Business Plans for almost 10 years for advice and information, making it one of the bestselling business planning bo