The Complete Guide to Special Event Management

Released on by Ernst & Young LLP
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  • The Complete Guide to Special Event Management Book Detail

  • Author : Ernst & Young LLP
  • Release Date : 1992-08-04
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 338
  • ISBN 13 : 9780471549086
  • File Size : 41,41 MB
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The Complete Guide to Special Event Management by Ernst & Young LLP PDF Summary

Book Description: Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.

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