The Complete Idiot's Guide to Copywriter's Words And Phrases

Released on by Kathy Kleidermacher
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  • The Complete Idiot's Guide to Copywriter's Words And Phrases Book Detail

  • Author : Kathy Kleidermacher
  • Release Date : 2005-11-01
  • Publisher : Penguin
  • Genre : Language Arts & Disciplines
  • Pages : 344
  • ISBN 13 : 1440650519
  • File Size : 23,23 MB
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The Complete Idiot's Guide to Copywriter's Words And Phrases by Kathy Kleidermacher PDF Summary

Book Description: Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter

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