The Complete Idiot's Guide to Direct Marketing

Released on by Robert W. Bly
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  • The Complete Idiot's Guide to Direct Marketing Book Detail

  • Author : Robert W. Bly
  • Release Date : 2001
  • Publisher : Penguin
  • Genre : Business & Economics
  • Pages : 394
  • ISBN 13 : 9780028642109
  • File Size : 26,26 MB
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The Complete Idiot's Guide to Direct Marketing by Robert W. Bly PDF Summary

Book Description: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

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