The CRM Handbook

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  • The CRM Handbook Book Detail

  • Author : Jill Dyché
  • Release Date : 2002
  • Publisher : Addison-Wesley Professional
  • Genre : Business & Economics
  • Pages : 338
  • ISBN 13 : 9780201730623
  • File Size : 95,95 MB

The CRM Handbook by Jill Dyché PDF Summary

Book Description: CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

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