Cult of the Luxury Brand
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The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No