The Culture of the Market

Released on by Thomas L. Haskell
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  • The Culture of the Market Book Detail

  • Author : Thomas L. Haskell
  • Release Date : 1996-06-13
  • Publisher : Cambridge University Press
  • Genre : Business & Economics
  • Pages : 564
  • ISBN 13 : 9780521564786
  • File Size : 39,39 MB
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The Culture of the Market by Thomas L. Haskell PDF Summary

Book Description: A collection of thirteen essays examining how 'the market' has been perceived, represented and experienced differently in different epochs.

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A collection of thirteen essays examining how 'the market' has been perceived, represented and experienced differently in different epochs.

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Scholars have only recently begun to appreciate the extent to which the norms and practices that foster market societies have been shifting. Not only has 'the m

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"Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketin