The Disappearing Product

Released on by Chris Bilton
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  • The Disappearing Product Book Detail

  • Author : Chris Bilton
  • Release Date : 2017-09-29
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 386
  • ISBN 13 : 1785360736
  • File Size : 98,98 MB
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The Disappearing Product by Chris Bilton PDF Summary

Book Description: Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy.

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