The Experience Economy

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This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit

The Experience Economy, With a New Preface by the Authors

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Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and

The Experience Economy

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With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential

The Experience Economy, Updated Edition

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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a resul

Authenticity

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Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club