The Explosive Growth of Private Labels in North America

Released on by Philip B. Fitzell
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  • The Explosive Growth of Private Labels in North America Book Detail

  • Author : Philip B. Fitzell
  • Release Date : 1998
  • Publisher : Global Book Productions
  • Genre : Business & Economics
  • Pages : 306
  • ISBN 13 :
  • File Size : 91,91 MB
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The Explosive Growth of Private Labels in North America by Philip B. Fitzell PDF Summary

Book Description: This book provides a unique perspective, beginning in the 19th century, of the growth and change of the food and drug store businesses in the United States, Canada & Mexico. It examines the evolution of the concept of controlled BRAND owned by retailers, wholesalers along with the emergence of the private label concept as a viable profit-maker for trade customers and smaller manufacturers. This analysis tracks the development of the cooperatives and food and drug store chains. The impact of the supermarket concept, the monopoly of manufacturers brands, the restrictions imposed by local, state and legislative actions; the debut of dedicated private label manufacturers; the maturation of the private label industry, all these subjects are covered in this book.

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