The Fearless Flyer

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Thirty million Americans describe themselves as "anxious flyers". For an additional 25 million, the prospect of flying is absolutely terrifying. This book provi

Fearless Flyer

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Discover a thrilling moment in history when pioneering aviator Ruth Law attempted to do what no other aviator had done before: fly nonstop from Chicago to New Y

Becoming Trader Joe

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Build an iconic shopping experience that your customers love—and a work environment that your employees love being a part of—using this blueprint from Trade

Rethinking Prestige Branding

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What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does G

Significant Objects

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100 EXTRAORDINARY STORIES ABOUT ORDINARY THINGS SIGNIFICANT OBJECTS: A Literary and Economic Experiment Can a great story transform a worthless trinket into a s