Fundamentals of Marketing PDF book is popular Business & Economics book written by Geraldine McKay. The book was released by Goodfellow Publishers Ltd on 2018-03-06 with total hardcover pages 246. Fast download link is given in this page, you could read Fundamentals of Marketing by Geraldine McKay in PDF, epub and kindle directly from your devices.
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketi
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combin
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross secti
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital M
