The Future of Pharma

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  • The Future of Pharma Book Detail

  • Author : Brian David Smith
  • Release Date : 2011
  • Publisher : Gower Publishing, Ltd.
  • Genre : Pharmaceutical industry
  • Pages : 224
  • ISBN 13 : 9781409430315
  • File Size : 15,15 MB

The Future of Pharma by Brian David Smith PDF Summary

Book Description: The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and wealthy individuals; and on the other by the alternate sources of commercial value - innovative therapies; super-efficient processes, supply chains and operations; and closer customer relations and increasingly tailored health services.

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