The Global Brand PDF book is popular Business & Economics book written by Nigel Hollis. The book was released by St. Martin's Press on 2008-09-30 with total hardcover pages 273. Fast download link is given in this page, you could read The Global Brand by Nigel Hollis in PDF, epub and kindle directly from your devices.
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing bran
The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightn
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for d
Today almost every marketer works on or competes against a global brandThink about it; only ten years ago things were very different. The Global Brand CEO is th
"A triumph...the definitive work on the subject. Should be obligatory reading for academics and practitioners alike." Simon Anholt, Chairman, Earthspeak, and au