The Handbook of Managing and Marketing Tourism Experiences

Released on by Marios Sotiriadis
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  • The Handbook of Managing and Marketing Tourism Experiences Book Detail

  • Author : Marios Sotiriadis
  • Release Date : 2016-11-09
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 579
  • ISBN 13 : 1786352893
  • File Size : 27,27 MB
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The Handbook of Managing and Marketing Tourism Experiences by Marios Sotiriadis PDF Summary

Book Description: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

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