The Handbook of Strategic Communication

Released on by Carl H. Botan
preview-18

  • The Handbook of Strategic Communication Book Detail

  • Author : Carl H. Botan
  • Release Date : 2021-07-01
  • Publisher : John Wiley & Sons
  • Genre : Social Science
  • Pages : 404
  • ISBN 13 : 1118857232
  • File Size : 96,96 MB
DOWNLOAD BOOK

The Handbook of Strategic Communication by Carl H. Botan PDF Summary

Book Description: Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.

Disclaimer: www.yourbookbest.com does not own The Handbook of Strategic Communication books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

The Handbook of Strategic Communication

The Handbook of Strategic Communication

File Size : 82,82 MB
Total View : 6473 Views
DOWNLOAD

Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication b

The Handbook of Strategic Communication

The Handbook of Strategic Communication

File Size : 43,43 MB
Total View : 7151 Views
DOWNLOAD

Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication b

The Handbook of Public Sector Communication

The Handbook of Public Sector Communication

File Size : 90,90 MB
Total View : 1433 Views
DOWNLOAD

A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between pu