The Hidden Persuaders

Released on by Vance Packard
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  • The Hidden Persuaders Book Detail

  • Author : Vance Packard
  • Release Date : 2007
  • Publisher : Ig Publishing
  • Genre : Business & Economics
  • Pages : 0
  • ISBN 13 : 9780978843106
  • File Size : 2,2 MB
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The Hidden Persuaders by Vance Packard PDF Summary

Book Description: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.

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The Hidden Persuaders

The Hidden Persuaders

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A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consu

The Persuaders

The Persuaders

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'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand n

Hidden Persuaders in Cocoa and Chocolate

Hidden Persuaders in Cocoa and Chocolate

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Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes de