Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and compani
Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and compani
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part o
We have four main factors that affect consumer behaviour they are;1.Consumer Behaviour - Cultural factors .Culture plays a very vital role in the determining co
