The Internet Age of Competitive Intelligence

Released on by John J. McGonagle
preview-18

  • The Internet Age of Competitive Intelligence Book Detail

  • Author : John J. McGonagle
  • Release Date : 1999-01-30
  • Publisher : Bloomsbury Publishing USA
  • Genre : Business & Economics
  • Pages : 236
  • ISBN 13 : 0313001626
  • File Size : 52,52 MB
DOWNLOAD BOOK

The Internet Age of Competitive Intelligence by John J. McGonagle PDF Summary

Book Description: Two of the most prolific and challenging authorities on the topic of competitive intelligence (CI) reflect on and respond to the changes in the field over the last decade. The authors point out that CI users have to change what they are doing, show why they are doing it, and provide ways of doing it. Their book reviews the problems in the development of CI since the 1980s, discusses the impact of the Internet and the rise in use of other secondary sources, and draws from and provides access to the growing body of CI information, knowledge, and literature. Combining a scholarly approach with hands-on advice, McGonagle and Vella have written the first work to guide CI professionals through the emerging literature of their field. Among the important changes in the field the authors cover are: the radical changes in on line database searching and ways in which the Internet has fundamentally modified how we think of accessing data. Their book explores and reports the major body of work from the Society of Competitive Intelligence Professionals, now that more businesses worldwide are using competitive intelligence and either writing about their experiences with it, or joining in new benchmarking studies. The result is newer information on what really works, what doesn't work, and who is doing what with it. The book is thus a starting point for people new to the field of CI as well as a resource to help experienced professionals do their jobs better.

Disclaimer: www.yourbookbest.com does not own The Internet Age of Competitive Intelligence books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Millennium Intelligence

Millennium Intelligence

File Size : 55,55 MB
Total View : 9543 Views
DOWNLOAD

A corporate consultant shows how to employ business intelligence to maximize profits.

Competing in the Age of AI

Competing in the Age of AI

File Size : 56,56 MB
Total View : 2686 Views
DOWNLOAD

"a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and d

Internet Business Intelligence

Internet Business Intelligence

File Size : 31,31 MB
Total View : 5137 Views
DOWNLOAD

Business intelligence--the acquisition, management, and utilization of information--is crucial in the global marketplace of the 21st century. This savvy handboo