Japanese Consumer Dynamics

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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particular

The Japanese Consumer

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The Japanese Consumer

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Japanese Consumer Behaviour

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What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wres

The Japanese Consumer

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By the late twentieth century, Japanese people were renowned as the world's most avid and knowledgeable consumers of fashion, luxury and quality, while the good