The Language of Advertising

Released on by Torben Vestergaard
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  • The Language of Advertising Book Detail

  • Author : Torben Vestergaard
  • Release Date : 1985-01-01
  • Publisher : Wiley-Blackwell
  • Genre : Advertising
  • Pages : 182
  • ISBN 13 : 9780631107415
  • File Size : 42,42 MB
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The Language of Advertising by Torben Vestergaard PDF Summary

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The Language of Advertising

The Language of Advertising

File Size : 27,27 MB
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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image

Advertising Language

Advertising Language

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Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain

The Language of Cosmetics Advertising

The Language of Cosmetics Advertising

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This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents idea