The Marketing Director's Handbook

Released on by Guy Tomlinson
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  • The Marketing Director's Handbook Book Detail

  • Author : Guy Tomlinson
  • Release Date : 2008
  • Publisher : The Marketing Directors
  • Genre : Business & Economics
  • Pages : 402
  • ISBN 13 : 0955886015
  • File Size : 34,34 MB
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The Marketing Director's Handbook by Guy Tomlinson PDF Summary

Book Description: The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success.

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