The Mass Marketing of Politics

Released on by Bruce I. Newman
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  • The Mass Marketing of Politics Book Detail

  • Author : Bruce I. Newman
  • Release Date : 1999-07-02
  • Publisher : SAGE
  • Genre : Business & Economics
  • Pages : 186
  • ISBN 13 : 0761909591
  • File Size : 22,22 MB
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The Mass Marketing of Politics by Bruce I. Newman PDF Summary

Book Description: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.

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The Mass Marketing of Politics

The Mass Marketing of Politics

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Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies.

The Mass Marketing of Politics

The Mass Marketing of Politics

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Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. --Paul Simon, Form

The Marketing of the President

The Marketing of the President

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"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it loo

Marketing Democracy

Marketing Democracy

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"This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisel