THE MILITARY AND PUBLIC RELATIONS ? Issues, Strategies and Challenges

Released on by Col. (rtd) John Adache PhD
preview-18

  • THE MILITARY AND PUBLIC RELATIONS ? Issues, Strategies and Challenges Book Detail

  • Author : Col. (rtd) John Adache PhD
  • Release Date : 2014
  • Publisher : Author House
  • Genre : Business & Economics
  • Pages : 221
  • ISBN 13 : 1496982355
  • File Size : 56,56 MB
DOWNLOAD BOOK

THE MILITARY AND PUBLIC RELATIONS ? Issues, Strategies and Challenges by Col. (rtd) John Adache PhD PDF Summary

Book Description: Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, growth and development of the broad discipline of Public Relations appropriately situates its practice in the military. It articulates and highlights in-depth, the many aspects to public relations practice in the armed Forces drawing examples extensively from especially the experiences of the United States and UK Armed Services. Divided into Four Parts, the book examines the role of the Military in society and traces the evolution of modern public Relations and its development in the military. Under 'Public Relations Principles, Approaches and Practice", it analyses the role and function of public relations in the interface of military and society, and further highlight the purpose of military public relations, its targets, strategies and tactics. It examines Public Relations practice in the Nigerian Military including public perception and management. Current and topical Issues in Public Relations and Communication such as 'Technology, the Military and Public Relations', 'Social Media, Public Relations and the Military', 'Security Threats, Crisis Management and the Role of Communications', and 'Challenges to Military Public Relations Practice' were analyzed. The book finally concludes with 'The Importance of Military Public Relations in a Democratic Society'. Given the perpetual need to constantly `keep the military in the public eye', the book strongly posits that it is appropriate that public relations be properly positioned as the strategic machinery through which the military could seek to identify with the people and invariably, national interest in order for them to render accounts of their performances and seek informed public support as obtains in developed democracies. This book will be a useful source of reference to especially military public relations officers and indeed all military officers across the world. It further should bring forth better insight to the understanding by the civilian populace, communications professionals, and research scholars specializing in military public relations or public affairs operating in diverse regions of the world.

Disclaimer: www.yourbookbest.com does not own THE MILITARY AND PUBLIC RELATIONS ? Issues, Strategies and Challenges books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Public Relations in the Military

Public Relations in the Military

File Size : 52,52 MB
Total View : 9809 Views
DOWNLOAD

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and jo