The Six New Rules of Business

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The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefinin

The New Rules of Business

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Treating your customers well is no longer enough. The new rule is: employees, too, have to be treated as well, if not better than the customers. Happy employees

The Truth About the New Rules of Business Writing

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Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people th

The New Rules of Sales and Service

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The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications r

250 Rules of Business

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There isn’t one big rule for business success—but there are lots of little ones… No one principle can help you meet every challenge—the realities of doi