The New Science of Selling and Persuasion

Released on by William T. Brooks
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  • The New Science of Selling and Persuasion Book Detail

  • Author : William T. Brooks
  • Release Date : 2004-05-12
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 256
  • ISBN 13 : 0471656569
  • File Size : 20,20 MB
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The New Science of Selling and Persuasion by William T. Brooks PDF Summary

Book Description: One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance. Based on the author's broad-based personal experience working with over 2,000 sales organizations, it combines organizational guidelines, sales management strategies, how-to sales tips, and career guidance for sales executives, sales managers, and salespeople alike. Incorporating proprietary research, case studies, real-world examples, and practical information, this book will revolutionize the very way sales organizations sell. William (Bill) Brooks (Greensboro, NC) is the founder and CEO of The Brooks Group, an internationally recognized consulting firm whose clients have included General Motors, Chase Manhattan, Sara Lee, and Microsoft among thousands of others. He delivers more than 150 keynote speeches annually to sales organizations.

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