State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of N
New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook o
With thirty-three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical informatio
Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide
Alle Stadien der Produktentwicklung - von der Idee über Konzept, Design und Produktion bis hin zur Vermarktung und Wartung - werden in diesem Band zusammenfass
