The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age

Released on by Melissa Gonzalez
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  • The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age Book Detail

  • Author : Melissa Gonzalez
  • Release Date : 2014-11-11
  • Publisher : Lioncrest Publishing
  • Genre : Business & Economics
  • Pages : 166
  • ISBN 13 : 9781619613027
  • File Size : 74,74 MB
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The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age by Melissa Gonzalez PDF Summary

Book Description: Gonzalez explains how companies can use temporary retail to generate customer loyalty, understand new markets, and test innovative concepts. She shows the seven most important ways that your brand can benefit from a pop-up ; why educating and empowering the customer is often the best marketing tool ; where retail is going and how to stay ahead of the curve ; and what to consider when launching a pop-up.

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