The Power of Customer Misbehavior

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  • The Power of Customer Misbehavior Book Detail

  • Author : M. Fisher
  • Release Date : 2013-11-01
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 167
  • ISBN 13 : 1137348925
  • File Size : 80,80 MB

The Power of Customer Misbehavior by M. Fisher PDF Summary

Book Description: To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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Devoted to the study and management of misbehaviour in work organizations, this volume is divided into three parts. Part I discusses the prevalence of these phe

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