The Power of Innovation

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  • The Power of Innovation Book Detail

  • Author : Min Basadur
  • Release Date : 1995
  • Publisher : Financial Times/Prentice Hall
  • Genre : Business & Economics
  • Pages : 362
  • ISBN 13 :
  • File Size : 43,43 MB

The Power of Innovation by Min Basadur PDF Summary

Book Description: The corporate winners of the next century will be those enterprises who learn how to harness the creative talent of every individual in a systematic way for the betterment of the organization and the customer. This book lays out a proven framework based on the Simplex Process for divergent thinking, developed by Dr. Basadur at the Center for Research in Applied Creativity in Ontario and implemented with major international corporations.

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