The Pricing Puzzle

Released on by Jan Y. Yang
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  • The Pricing Puzzle Book Detail

  • Author : Jan Y. Yang
  • Release Date : 2020-08-24
  • Publisher : Springer Nature
  • Genre : Business & Economics
  • Pages : 173
  • ISBN 13 : 3030507777
  • File Size : 73,73 MB
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The Pricing Puzzle by Jan Y. Yang PDF Summary

Book Description: The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products. Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts with us as customers.

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The Pricing Puzzle

The Pricing Puzzle

File Size : 98,98 MB
Total View : 6775 Views
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The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the

The Pricing Puzzle

The Pricing Puzzle

File Size : 98,98 MB
Total View : 4436 Views
DOWNLOAD

The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the

Why Popcorn Costs So Much at the Movies

Why Popcorn Costs So Much at the Movies

File Size : 70,70 MB
Total View : 3299 Views
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This entertaining book seeks to unravel an array of pricing puzzles from the one captured in the book’s title to why so many prices end with "9" (as in $2.99