The Process and Effects of Mass Communication

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  • The Process and Effects of Mass Communication Book Detail

  • Author : Wilbur Schramm
  • Release Date : 1971
  • Publisher : Urbana : University of Illinois Press
  • Genre : Social Science
  • Pages : 1016
  • ISBN 13 :
  • File Size : 53,53 MB

The Process and Effects of Mass Communication by Wilbur Schramm PDF Summary

Book Description: Media as communication institutions;Mass media as social systems; The structure and function of communication in society; The medium is the message; From news-gathering to news-making; A flood of pseudo-events; The negro and the news: A case study.

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