The Psychology of Risk

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  • The Psychology of Risk Book Detail

  • Author : Glynis M. Breakwell
  • Release Date : 2014-09-18
  • Publisher : Cambridge University Press
  • Genre : Business & Economics
  • Pages : 383
  • ISBN 13 : 1107017017
  • File Size : 53,53 MB

The Psychology of Risk by Glynis M. Breakwell PDF Summary

Book Description: This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?

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