The Rise and Fall of Mass Production

The Rise and Fall of Mass Production

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The Rise and Fall of Mass Production

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A collection of 32 articles written between the 1910s and the 1990s. They focus on the questions of where mass production came from, the fundamental elements of

The Rise and Fall of Mass Marketing (RLE Marketing)

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This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focu

Changing by Design

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How do corporations achieve change? In the first analytic book about Hewlett-Packard, Deone Zell also offers an ethnography of corporate redesign, documenting H

The Rise and Fall of American Growth

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How America's high standard of living came to be and why future growth is under threat In the century after the Civil War, an economic revolution improved the A