The Role of Public Affairs in the Military - Media Relationship

Released on by Adriane B. Craig
preview-18

  • The Role of Public Affairs in the Military - Media Relationship Book Detail

  • Author : Adriane B. Craig
  • Release Date : 2000-04-01
  • Publisher :
  • Genre : Armed Forces and mass media
  • Pages : 273
  • ISBN 13 : 9781423536826
  • File Size : 59,59 MB
DOWNLOAD BOOK

The Role of Public Affairs in the Military - Media Relationship by Adriane B. Craig PDF Summary

Book Description: The image of public relations, and particularly government public relations, is often linked to thoughts of press agentry and propaganda (Brown, 1976; Cutlip, 1995; Cutlip, Center, & Broom, 2000; Lesly, 1988), and journalists seem to agree with this association (Ryan & Martinson, 1985; Stegall & Sanders, 1986). As a result, a "media-public relations struggle' (Cutlip, 1976, p. 6) ensues, despite the reliance each has upon the other to do their jobs effectively (Bishop, 1988; Brown, 1976; Cutlip, 1976; Gieber & Johnson, 1961; Shea & Gulick, 1997; Sietel, 1992). This mutually-dependent relationship is especially important to the Department of Defense (Baroody, 1999, Braestrup, 1991), which considers the news media "the principal means of communicating information about the military to the general public" (Joint Pub 3-61, p. vi) and measures the effectiveness of the military public affairs program upon its ability to communicate with various publics to maintain awareness and support of the Defense Department (Public Affairs Handbook, 1991). Each of the branches of the armed forces - the Air Force, Army, Navy, and Marine Corps - has a distinct public affairs structure, including how they designate public affairs officers (Public Affairs Handbook, 1991). With the exception of the Marine Corps, which follows Navy guidelines, each branch also has their own set of regulations and policies.

Disclaimer: www.yourbookbest.com does not own The Role of Public Affairs in the Military - Media Relationship books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Public Relations in the Military

Public Relations in the Military

File Size : 41,41 MB
Total View : 4168 Views
DOWNLOAD

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and jo

Public Affairs

Public Affairs

File Size : 27,27 MB
Total View : 971 Views
DOWNLOAD

Public Affairs: The Military and the Media, 1968-1973, the sequel volume to William M. Hammond's Public Affairs: The Military and the Media, 1962-1968, continue