The Routledge Companion to Nonprofit Marketing

Released on by Adrian Sargeant
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  • The Routledge Companion to Nonprofit Marketing Book Detail

  • Author : Adrian Sargeant
  • Release Date : 2008
  • Publisher : Psychology Press
  • Genre : Business & Economics
  • Pages : 432
  • ISBN 13 : 0415417279
  • File Size : 98,98 MB
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The Routledge Companion to Nonprofit Marketing by Adrian Sargeant PDF Summary

Book Description: This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research. An introductory section reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles of special relevance to nonprofit organizations. The book then explores in-depth the latest thinking in each of the most important nonprofit arenas, including: voluntary sector marketing fundraising arts marketing education marketing political marketing social marketing volunteer recruitment, management and retention public sector marketing and e-government. Containing real-world examples and case study material throughout, The Routledge Companion to Nonprofit Marketing makes an important contribution to our understanding of marketing theory and practice in the nonprofit sector. It is an essential reference for all students, researchers and practitioners working in nonprofit marketing, fundraising or philanthropy.

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The Routledge Companion to Philanthropy

The Routledge Companion to Philanthropy

File Size : 68,68 MB
Total View : 6538 Views
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Philanthropy – the use of private resources for public purposes – is undergoing a transformation, both in practice and as an emerging field of study. Expect