The Routledge Handbook of Festivals

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  • The Routledge Handbook of Festivals Book Detail

  • Author : Judith Mair
  • Release Date : 2018-09-03
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 892
  • ISBN 13 : 1351736752
  • File Size : 29,29 MB

The Routledge Handbook of Festivals by Judith Mair PDF Summary

Book Description: In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic development. Festivals hold multifaceted roles in society and can be staged to bring positive economic impact, for the competitive advantage they lend a destination or to address social objectives. Studies on festivals have appeared in a wide range of disciplines, and consequently, much of the research available is highly fragmented. This handbook brings this knowledge together in one volume, offering a comprehensive evaluation of the most current research, debates and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future. Featuring a variety of disciplinary, cultural and national perspectives from an international team of authors, this book will be an invaluable resource for students and researchers of event management and will be of interest to scholars in the fields of anthropology, sociology, geography, marketing, management, psychology and economics.

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The Routledge Handbook of Festivals

The Routledge Handbook of Festivals

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In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic develop

The Routledge Handbook of Events

The Routledge Handbook of Events

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The Routledge Handbook of Events explores and critically evaluates the debates and controversies associated with the rapidly expanding domain of Event Studies.

The Routledge Handbook of Events

The Routledge Handbook of Events

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It is the first major study to examine what events is as a discipline in the twenty-first century, its significance in contemporary society and growth as a main

The Routledge Handbook of Business Events

The Routledge Handbook of Business Events

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A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates