The Rowman & Littlefield Handbook of Media Management and Business

Released on by L. Meghan Mahoney
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  • The Rowman & Littlefield Handbook of Media Management and Business Book Detail

  • Author : L. Meghan Mahoney
  • Release Date : 2020-12-15
  • Publisher : Rowman & Littlefield
  • Genre : Language Arts & Disciplines
  • Pages : 481
  • ISBN 13 : 153811531X
  • File Size : 23,23 MB
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The Rowman & Littlefield Handbook of Media Management and Business by L. Meghan Mahoney PDF Summary

Book Description: The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

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The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspe