The Scenario-planning Handbook

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  • The Scenario-planning Handbook Book Detail

  • Author : Bill Ralston
  • Release Date : 2006
  • Publisher : South Western Educational Publishing
  • Genre : Business planning
  • Pages : 278
  • ISBN 13 :
  • File Size : 6,6 MB

The Scenario-planning Handbook by Bill Ralston PDF Summary

Book Description: The primary objective of the book is to provide decisionmakers the insight and means to apply this technique in changing the way they think about and plan for the future. Scenario-based strategy both confronts and deals with uncertainty and leads to a strategy that is focused but resilient, specific but flexible. The handbook guides readers step by step through the sequence and intricacies of a scenario project and the subsequent strategic decision-making. It explains what scenarios are and are not, when they are needed, as well as their uses and benefits. It also deals with cultural and organizational changes that an organization must undertake to maximize the benefits of scenario-based planning.

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