No Filter

Released on by Sarah Frier
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  • No Filter Book Detail

  • Author : Sarah Frier
  • Release Date : 2020
  • Publisher : Simon & Schuster Export
  • Genre : BUSINESS & ECONOMICS
  • Pages : 0
  • ISBN 13 : 9781982143176
  • File Size : 60,60 MB
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No Filter by Sarah Frier PDF Summary

Book Description: In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram with one simple but irresistible feature-it would make anything you captured through your phone look more beautiful. In less than two years, it caught the attention of Facebook's founder and CEO, Mark Zuckerberg, who bought the company for a historic $1 billion when Instagram had only thirteen employees. That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram's beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook's grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach a billion users, Zuckerberg-once supportive of the cofounders' autonomy-began to feel threatened by Instagram's success. At its heart, No Filter is a human story, as Sarah Frier reveals how Instagram's decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented, exclusive access to examine how Instagram's dominance acts as a lens into our society today, highlighting our fraught relationsip with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention. Book jacket.

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