This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture
This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture
With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses
A new international business text for a new and ever-changing global environment.
A STRATEGIC FRAMEWORK FOR GLOBAL DOMINANCE In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries
