The Survival Kit For Libraries (A Marketing Approach)

Released on by Dr. R.K. Bhatt
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  • The Survival Kit For Libraries (A Marketing Approach) Book Detail

  • Author : Dr. R.K. Bhatt
  • Release Date : 2022-02-20
  • Publisher : K.K. Publications
  • Genre : Language Arts & Disciplines
  • Pages : 186
  • ISBN 13 :
  • File Size : 56,56 MB
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The Survival Kit For Libraries (A Marketing Approach) by Dr. R.K. Bhatt PDF Summary

Book Description: The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and services, strategies and technique, promotion of LIS products and services, management consultancy and information analysis consolidation and repackaging etc. The organization of the book is done as given below: Chapter: 1- Fundamental Concepts Chapter: 2- Strategies and Techniques Chapter: 3- Promotion of LIS Products and Services Chapter: 4- Management Consultancy Chapter: 5 Information Analysis, Consolidation and Re-Packaging Appendix : 1 Research in Marketing of LIS Products and Services Appendix : 2 Research in Manag-ement Consultancy Appendix : 3 Case study on Marketing

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Blueprint for Your Library Marketing Plan

Blueprint for Your Library Marketing Plan

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In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a co