The Sustainable Global Marketplace

Released on by Mary Conway Dato-on
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  • The Sustainable Global Marketplace Book Detail

  • Author : Mary Conway Dato-on
  • Release Date : 2014-10-27
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 564
  • ISBN 13 : 3319108735
  • File Size : 40,40 MB
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The Sustainable Global Marketplace by Mary Conway Dato-on PDF Summary

Book Description: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2011 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida, entitled The Sustainable Global Marketplace.

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The Sustainable Global Marketplace

The Sustainable Global Marketplace

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc

Sustainable Marketing

Sustainable Marketing

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Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on th