The American Television Industry

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The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States.

This Business of Television

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This publication reflects the changes in television, both domestically and internationally and is a useful guide to the legal, economic, and production aspects

Television Production

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Gain the skills you need to succeed in the television industry and master the production process, from shooting and producing, to editing and distribution. This

The Broadcast Television Industry

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This is the first look at the particular strengths and weaknesses of broadcast television written during the new age of television: an era that includes cable,

The Business of Television

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In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of th