The Tourism and Leisure Experience

Released on by Michael Morgan
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  • The Tourism and Leisure Experience Book Detail

  • Author : Michael Morgan
  • Release Date : 2010-09-01
  • Publisher : Channel View Publications
  • Genre : Business & Economics
  • Pages : 260
  • ISBN 13 : 1845412036
  • File Size : 84,84 MB
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The Tourism and Leisure Experience by Michael Morgan PDF Summary

Book Description: People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

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The Tourism and Leisure Experience

The Tourism and Leisure Experience

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People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way

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This book reframes tourism, as well as leisure, within mobilities studies to challenge the limitations that dichotomous understandings of home/away, work/leisur

The Tourism and Leisure Industry

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File Size : 15,15 MB
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An essential read for all leisure and tourism experts, this educational book analyzes and explains demographics, global supply and demand, globalization, interc