The Transformational Consumer

Released on by Tara-Nicholle Nelson
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  • The Transformational Consumer Book Detail

  • Author : Tara-Nicholle Nelson
  • Release Date : 2017-03
  • Publisher : Berrett-Koehler Publishers
  • Genre : Business & Economics
  • Pages : 176
  • ISBN 13 : 1626568847
  • File Size : 71,71 MB
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The Transformational Consumer by Tara-Nicholle Nelson PDF Summary

Book Description: This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.

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